Most perfume boxes employ a dual-layer structure. The external shell, often crafted from
high-quality cardstock or rigid paperboard, provides a sturdy protective barrier. This outer
layer might be laminated or coated. The inner compartment, made from folded paper inlays,
pulp, molded plastic or softer materials like EVA foam, holds the perfume bottle snugly,
ensuring it remains immobile and safe from breakage. Recycled paper or sustainable sources
can be opted for, reflecting a brand’s commitment to environmental responsibility. Some
brands may also incorporate silk, velvet, or satin finishes to their boxes, elevating the tactile
experience.

With advances in printing technology, brands can now opt for a myriad of finishes on their
boxes. Hot stamping, UV spot printing, embossing, and debossing are some techniques
employed to create a unique touch.

It’s the first touchpoint, the initial impression, and the silent brand ambassador on retail
shelves. For discerning customers, it might not be the fragrance alone that lingers in memory
but the complete sensory experience – starting with the box it came in.